adj. (colloquial).—Monstrous: hence a generic intensive = great; long; exceedingly good, bad, pretty, etc. Thus an AWFUL (= very unpleasant) TIME; AWFUL (= side-splitting) FUN; AWFULLY (= uncommonly) JOLLY, etc. Also PENNY-AWFUL = a blood-curdling tale: cf. DREADFUL SHOCKER, BLOOD-AND-GUTS STORY, etc. As adv. = exceedingly, extremely.

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  1816.  J. LAMBERT, Travels through Canada and the U.S., etc. [BARTLETT]. The country people of the New England States make use of many quaint expressions in their conversation. Every thing that creates surprise is AWFUL with them: ‘What an AWFUL wind! AWFUL hole! AWFUL hill! AWFUL mouth! AWFUL nose!’ etc.

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  1856.  WHITCHER, The Widow Bedott Papers, 89. I never thought that was so AWFUL handsome as some folks does.

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  1830.  T. P. THOMPSON, Exercises, Political and Others (1842), I. 238. He will have made an AWFULLY bad choice if he comes to be sentenced to be hanged.

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  1834.  LAMB, The Gentle Giantess [Works (1871), 363]. She is indeed, as the Americans would express it, something AWFUL.

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  1843.  B. R. HALL (‘Robert Carlton’) The New Purchase, I. 182. Potpie is the favourite, and woodsmen sharp set are AWFUL eaters.

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  1845.  FORD, Handbook to Spain, i. 28. To what an AWFUL extent the Spanish peasant will consume garlic.

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  1859.  J. LANG, Wanderings in India, 154. In the way of money-making … he is AWFULLY clever.

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  1834.  SEBA SMITH, Jack Downing’s Letters, i. 29. [The practice of moving on the first day of May], with jest about half the New Yorkers about every year. It’s an AWFUL custom.

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  1870.  M. BRIDGMAN, Robert Lynne, II. x. He writes an AWFUL scrawl.

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  1870.  Figaro, 3 June. I like their face, though, to come here; it’s AWFULLY good.

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  1873.  BROUGHTON, Nancy, I. 26. What an AWFUL duffer I am.

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  1877.  Punch’s Pocket Book for 1878, 165. You should have come with us. It’s too AWFULLY nice, as I told you I thought it would be.

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  1878.  W. BLACK, Green Pastures, ii. 15. You’ll be AWFULLY glad to get rid of me.

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  1878.  M. E. BRADDON, The Cloven Foot, vii. ‘AWFULLY,’ was Miss Clare’s chief laudatory adjective [sic]; her superlative form of praise was ‘quite too AWFULLY,’ and when enthusiasm carried her beyond herself she called things ‘nice.’ ‘Quite too AWFULLY nice,’ was her maximum of rapture.

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  18[?].  PLANCHÉ, The Good Woman in the Wood.

          ‘A poor widow and her orphan chicks,
Left without fixtures, in an AWFUL fix.’

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  1883.  HAWLEY SMART, At Fault, III. v. ‘I’m AWFUL glad you two have made acquaintance.’

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  1883.  J. BRINSLEY RICHARDS, Seven Years at Eton, ii. The boy … was told that what he had done was an ‘AWFUL chouse.’

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  1889.  Illustrated Bits, 13 July. ‘The ham of the sandwich was AWFULLY tough.’

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  1898.  BOLDREWOOD, Robbery under Arms, xxiv. He was AWFUL shook on Madg; but she wouldn’t look at him.

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  1889.  Answers, 23 Feb., 205. 3. He’s AWFULLY bad form—a regular cad, you know.

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