[f. ADVERTISE + -ING1.]
† 1. Warning, notification, information. Obs.
1530. Palsgr., Advertysing, advertence (Fr.).
1549. Compl. Scotl., xiii. 111. The counsel of ingland gettis … haisty aduertessing of the priuitate that is amang the lordis of scotland.
2. A bringing into notice; spec. by paid announcement in a printed journal, by prominent display of placards, etc.
1762. Goldsmith, Beau Nash, 13. By self-advertizing, attract the attention of the day.
1810. Crabbe, Borough, vii. 118. Should the advertising cash be spent, Ere yet the town has due attention lent, Then bursts the bubble.
1882. Daily News, 4 May, 1/2. The vendors undertake to defray all the expenses of the formation of the Company, including the raising of the capital, printing, advertising, legal charges, &c.
Mod. ‘There is one way of obtaining business—publicity, one way of obtaining publicity—advertising.’
