v.; also 5 avertise, 5–6 aduertyse, 6 advertisse, -es(e, 7–9 advertize. [f. Fr. avertiss-, lengthened stem of avertir, as seen in pr. pple. avertiss-ant, pres. subj. avertisse, and vbl. sb. avertisse-ment, often written in 14–16th c. advertir; see ADVERT. Advertise was thus at first simply an alternative form of advert, as seen by comparing the earlier senses of both, but in their development they have been differentiated, advert following the usual senses of L. advertere, and advertise those of mod.Fr. avertir. The formation of advertise was probably largely due to the sb. advertisement; for the Fr. convertir, divertir, etc., have only given convert, divert, etc. In 6–7 the pronunciation was regularly adve·rtis; it was subsequently conformed to Fr. as adverti·se; the present tendency (in commercial usage, at least) is to say a·dvertise, apparently after the vbs. in -ize.]
† 1. intr. To take note, give heed, consider. Const. to, of, inf., or subord. cl. Obs. = ADVERT 2.
c. 1430. Lydg., Bochas, II. xxvii. (1554), 62 b. To wil he gaue wholy the souerantie, And aduertised nothing to reason.
1475. Caxton, Jason, 12 b. He had auertised of that they shold doo.
c. 1500. Doctr. Good Seruants (1842), 5. Seruauntes ought to aduertyse, To say euer trouthe and veryte.
c. 1526. Frith, Disput. Purgat. (1829), 83. Not advertising who speaketh the words, but rather what is said.
† 2. trans. To take note of, attend to, notice, observe (a thing). Obs. = ADVERT 4.
c. 1430. Lydg., Bochas, VI. iv. (1554), 141 b. He list not aduertise theyr prayere.
1494. Fabyan, IV. lxiv. 44. Liuius Gallus, aduertysynge this myschief, and the great daunger that the Romaynes were in, drewe backe into the cytie.
1533. Frith, Mirror (1829), 291. Advertising the kindness of God, and our promise in baptism.
1606. Bryskett, Disc. Civ. Life, 252. Yet is it to be aduertised, that it is in diuers respects that they be so exercised.
† 3. refl. To turn one’s attention to. (OFr. s’avertir.) Obs.
1509. Hawes, Past. Pleas., V. i. The lady Gramer … Dyd me receyye into her goodly scoole; To whose doctrine I dyd me advertise.
4. trans. To call the attention of (another); to give him notice, to notify, admonish, warn, or inform, in a formal or impressive manner. (mod.Fr. avertir.) a. simply. arch.
1490. Caxton, Eneydos, xxiii. 86. In this place thenne wherof I telle you, as I haue be aduertised, is a right holy woman.
1597. T. Morley, Introd. Musicke, Annot. If thou find anything which shal not be to thy liking, in friendship aduertise me, that I may either mend it, or scrape it out.
1611. Bible, Ruth iv. 4. Naomi … selleth a parcell of land … And I thought to aduertise thee, saying, Buy it.
1669. Marvell, Corr., 115, Wks. 1875, II. 276. Be pleas’d to consider thereof, and advertise me timely.
1714. French Bk. of Rates, 205. The said Merchants shall be obliged to advertise the said Judges … under the particular Fine of 500 Livres.
1859. Sir W. Hamilton, Lect. Metaph., xvi. (1877), I. 306. The insect is advertised and put upon the watch.
† b. with inf. To warn, admonish. Obs.
1494. Fabyan, lxxxiii. (R.). The lordes of Britayne … aduertysed him … to expelle & put theym out of his realme.
a. 1555. Latimer, Serm. & Rem. (1845), 108. St. Paul advertised all women to give a good ensample of sadness, soberness, and godliness.
1664. Evelyn, Kal. Hort. (1729), 218. Till the cold being more intense advertise you to inclose them altogether.
1778. J. Glover, in Sparks’ Corr. Am. Rev. (1853), II. 73. I have to … advertise the inhabitants to come and receive their moneys.
c. with of, concerning (against rare and obs.).
1462. Russe, in Past. Lett., 456, II. 107. Chapman proposyth … to avertise the Kyng and my Lord Tresorer ageyn me to the grettest hurt he can imagyne.
1477. Earl Rivers (Caxton), Dictes, 78. Wherof aristotill was aduertised, and hastily departed from Athens.
1559–66. Hist. Est. Scot. (Wodr. Misc. 81). The Lords were advertissed of their departing.
1681. Neville, Plato Rediv., 8. Which hindred me from advertising you of my Distemper.
1748. Smollett, Rod. Rand., vii. (1804), 34. Being advertised by me of his design.
1825. Southey, in Q. Rev., XXXII. 383. Some prisoners … advertised the French of this terrible danger.
1860. Freer, Hist. Hen. IV., I. I. i. 47. To advertise her majesty concerning his precarious position.
d. with subord. cl. To notify, inform.
1454. Let. fr. Kildare, in Ellis, Orig. Lett., II. 39, I. 118. Please youre gracious Hynes to be advertised that, etc.
1481. Caxton, Myrrour, II. xxii. 115. Whan they be not aduertysed at what tyme such tempeste shal come.
1593. Shaks., 3 Hen. VI., V. iii. 18. We are aduertis’d by our louing friends, That they doe hold their course toward Tewksbury.
1657. Colvill, Whigs Suppl. (1751), 99. And how he cited ends of verse … At which some laugh’d, and some were vex’d, Ye’ll be advertis’d by the next.
1794. Martyn, trans. Rousseau’s Bot., ii. 32. The young botanist should be advertised that these filicles … differ much in their form.
1850. Blackie, Æschylus, II. 325. It would be unfair not to advertise the English reader that this fine sentiment is a translation.
5. Hence (by omission of the personal object), To give notice of (anything), to notify, indicate, or make generally known.
1588. A. King, trans. Canisius’ Catech., 256. For we offend in mony things, as I haue aduertissit also befoir.
1591. Unton, Corr. (1847), 235. Makinge hast to advertise this our good successe.
1689. Col. Rec. Penn., I. 268. For ye Reasons advertised in ye Returns thereof, given by ye Sheriff, [it] was not a good Election.
1784. Cowper, Task, IV. 500. Vain th’ attempt To advertize in verse a public pest.
1801. Mar. Edgeworth, French Gov. (1832), 125. Ladies … come to wear pearl powder, and false auburn hair, and twenty things that are not to be advertised, you know.
1872. Bagehot, Physics & Polit. (1876), 110. Changes bring out new qualities, and advertise the effects of new habits.
6. esp. To give public notice of, to make publicly known, or call attention to, by a published announcement in a journal, by a circular, etc., as ‘to advertise the resolutions of a meeting’; and with various elliptical constructions, as ‘to advertise goods (for sale), a child or ring (as lost),’ etc.
1750. H. Walpole, Corr., 222. (ed. 3), II. 374. A citizen had advertized a reward for the discovery of a person who had stolen sixty guineas.
1775. Burke, Sp. Conc. Amer., Wks. III. 68. The Guinea captain attempting at the same instant to publish his proclamation of liberty, and to advertise his sale of slaves.
1809. W. Irving, Knickerb., I. 496. That he should be missing so long, and never return to pay his bill. I therefore advertised him in the newspapers.
† 7. intr. To give warning or information (of). Obs. in general sense.
1612. T. Taylor, Titus iii. 1. (1619), 550. Ministers must take heede, that they take no more vpon them, then to advise and aduertise from the Lord.
1765. H. Walpole, Otranto, iv. (1798), 63. Isabella had sent one of the domestics before to advertise of their approach.
b. esp. To put a public notice in a journal, or to announce by placard in any public place. To advertise for: to ask for by public notice.
1772. Junius Lett., lxviii. 357. He advertises for patients.
1879. Printing Trades Jrnl., XXIX. 38. Don’t advertise unless you have something worth advertising.
Mod. He advertises largely in the daily papers.
