southern dial. form of SIR.
1825. J. Jennings, Observ. Dial. W. Eng., etc. 118. I bag ye, zur, to take en vooäth.
1838. Jas. Grant, Sk. Lond., ix. 292. Woy, yes, Zur, said a waggon-driver, with a short smock-frock . Thats how it is, Zur.